ISTANBUL--(BUSINESS WIRE)-- Etiya, a leading provider of catalog-driven B/OSS for digital and communications service providers, announced today four products that target discrete market segments: wireless operators and over-the-top providers and B2B and consumer services. The products enable the rapid creation, delivery, and monetization of services and provide end-to-end customer, product, and order lifecycle management.

Historically, service providers deployed separate operations systems to manage specific technology domains or support different organizations, and therefore have been challenged to provide real-time customer interaction and service orchestration across lines of business, sales channels, and partners. Fragmented data, errors, and inefficient processes slow service delivery and hinder the creation of complex business and personalized consumer services.

Etiya’s Telaura Suite of products minimizes design-to-delivery time with a centralized catalog, unified order capture, and reusable building blocks that enable rapid product definition and provide a consistent user experience across all channels. Flexible rules enable in-context, personalized up-sell and cross-sell opportunities. Order management, customer interactions, and service fulfillment and assurance all access the same real-time view of network resources, thus reducing errors. Agents from any channel can view the customer’s service assets and interaction history to provide consistent customer experience.

Telaura Suite for Wireless improves the mobile subscriber’s experience by reducing service delivery times and providing personalized, consistent service across all ordering channels. The solution also enables operators, with minimal effort, to efficiently manage their growing mobile subscriber base and to rapidly create differentiated offers and bundles.

Telaura Suite for Digital Services enables “over-the-top” operators to offer services tailored to their needs and preferences and to provide the services rapidly, creating even complex product and service bundles and campaigns in minutes.

Telaura Suite for Integrated Revenue and Customer Management improves customer acquisition, retention, and experience by providing a 360-degree view of the customer across multiple systems. The solution enables rapid monetization by pre-integrating product creation and customer interaction with billing and revenue assurance solutions.

Telaura Suite for Omnichannel Commercial Services enables operators to monetize complex and custom digital commercial (B2B) services. The product speeds the order-to-cash process and minimizes expensive integration, customization, and maintenance.

“Etiya’s Telaura Suite ensures improved time to market, lower cost, and customer-focused experience through its catalog-driven order-to-cash products that are targeted at specific markets,” said Ali Durmus, CEO at Etiya. “The Telaura Suite has the flexibility to deliver consumer services, multi-tenant commercial services, or services within an enterprise and the platform can be deployed in a cloud, hybrid cloud, or on-premise configuration.”

About Etiya

Etiya is a leading Catalog Driven B/OSS, Telco CRM, Social CRM and Big Data Analytics supplier for Communications Service Providers. Etiya’s software products have been certified conformant to TM Forum Frameworx, which means they are industry-tested, open, and future-proof. For more information about Etiya, please go to http://www.etiya.com.