ISTANBUL

Turkey's tourism revenues can reach $100 billion by 2023 with the digitalization of tourism companies, said a technology and tourism firm head. 

"We should promote our tourism sector in a proper way, we have to raise tourism revenue per visitor from $670 to $1,000," Ramazan Becer, the head of digital technology and tourism firm CRM Group, told Anadolu Agency.

Turkey can host tourists from high income groups by taking steps in the tourism sector to ensure customer satisfaction, Becer said.

He underlined that the digital transformation of tourism companies would provide better marketing opportunities and more customer satisfaction.

"Thanks to digital technologies, tourism companies can provide more quality services for customers by learning their food, entertainment and accommodation preferences."

Becer said several tourism companies have either no websites or with those failing to meet the requirements of the digital world.

"Tourism firms should have social media accounts, communicate with customers and follow the new technologies," the firm head urged.

He reminded that customers learn every detail via online platforms before their visits.

Besides digital technologies and advertising, Becer said, call centers also bear great importance in the tourism sector.

"The key factor is a synchronized and optimized working for a successful marketing process," he stressed.

Becer said the customer companies' revenue of CRM Group raised at least 25% thanks to digitalization.

Turkey hosted around 39.5 million visitors and earned $29.5 billion revenue last year. The country targeted to host 50 million tourists in 2023.