South Korea to launch public campaign highlighting ecological value of summer insects
Educational video aims to reduce pesticide use and shift public perception

ISTANBUL
The Seoul Metropolitan Government said on Tuesday that it will produce a video to educate the public on the benefits of seasonal summer insects to South Korea's ecosystem, Korea JoongAng Daily reported.
Seasonal insects such as the Oriental mayfly and the red-backed hairy fly, though they may seem unpleasant to have nearby, actually play a beneficial role in the ecosystem, the daily said, citing the Seoul Metropolitan Government.
The educational video will demonstrate eco-friendly alternatives to chemical pesticides, aiming to reduce the public's reliance on harmful substances.
It will also provide information on the insects’ ecological characteristics, causes of seasonal outbreaks, and appropriate response methods.
The video will be shown on public platforms, including subway stations, beginning in early May to coincide with the appearance of the Oriental mayfly and again in early June for the red-backed hairy fly, the media outlet said in its report.
Insect populations have surged in recent years, prompting growing public concern.
Complaints about the red-backed hairy fly rose from 4,418 cases in 2022 to 5,600 in 2023 and jumped to 9,296 in 2024, the daily said, citing city officials.
Through this campaign, Seoul aims to shift public perception by emphasizing that these insects are not pests but vital components of the ecosystem.
The campaign will also share practical tips for coexistence, such as dimming lights, using adhesive pads near light sources, inspecting door gaps and window screens, and wearing dark-colored clothing when outside.
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